Archive for the ‘Video & Audio’ Category

CoVideo: Sheila’s 60-second Tip of the Week (June 26, 2009)

Lights! Camera! CoVideo!

(The importance of lighting … not just on your mood but for the quality of your video recordings.)

 

Lighting makes all the difference when recording a video. High-light, low-light and special effect lighting set the mood and tone of your message. Abundant natural light creates a warm and comfortable feeling while artificial light, fluorescent lights in particular, have more blue tones and may alter skin coloring. In the CoVideo offices we supplement our overhead fluorescent lights with incandescent spot and table lighting.

Preview your videos to make sure there is sufficient light and make any necessary adjustments to your camera settings if room lighting is adequate. Cameras have varying capabilities of capturing light sources so the same room setting may appear lighter with one camera than another.

Spending a few minutes on lighting will put you at ease and help you deliver your message with confidence!

While not a literal transcript like in past weeks, I’d still make an educated guess that you chose to watch the video … or a part of it … before you read the text to the right of the video player.  I challenge you to watch and read both and compare your reaction. What’s more entertaining, relevant, informative?  Which communicates more?  Which one actually could “brighten your day”?  (Pun intended.) 

Even if/when you might not know the person you’re watching, don’t you truly have a sense of who they are after watching a video of them over reading text that they’ve written?  Which would you rather receive in your inbox?

That’s the “power of video”!  With Video Email you have the ability to communicate better, faster, and with greater impact to and understanding by the recipient / viewer.

Contact me today to find out more and to receive a personal tour and demonstration!!

Thanks for watching!!

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Place Videos on the Web, in Browsers and Email Blasts!

Watch the video below to find out about the different ways every video in your library can be used.




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I was still on Dave Kaminski’s Blog at www.WebVideoUniversity.com and thought I’d forward his post over to my blog.  Dave mentions two companies with live video streaming services that allow website owners to do live web broadcasts from their own websites.

  • UStream’s Watershed
  • Stickam’s StreamAPI

I’ve been wanting to give UStream a test drive, but I will now be taking a look at StreamAPI as well.

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Today, courtesy of Dave Kaminski at Web Video University (www.webvideouniversity.com) via his “Web Video Tip of the Week”, I became aware of a new source of stock video footage.

It’s called Pond5 Stock Footage
Royalty-Free Stock Video at Pond5

From their “About” page:

Pond5.com is the world’s first open marketplace for stock video footage, and it’s a better way for video professionals to buy or sell stock footage for use in productions. Video, film and television producers anywhere in the world can find and buy instantly downloadable, broadcast quality royalty-free footage for use in their productions. Video/film creators and content owners around the world can offer their owned work for licensing and use by others. And, like any vital marketplace, people are able to connect, collaborate and share creative inspiration.

Pond5’s approach is simple. We believe a video marketplace must provide solid value to buyers and sellers. This means great pricing for buyers, solid financial return for sellers, a useful connection with the production community, and fast, easy systems that embody practical understanding of today’s video production workflow.

Pond5’s focus on value is supported by its strong marketplace dynamics. Our content contributors receive an industry-leading 50% payout for licensed content, and they are allowed to set their own prices. This has created true marketplace pricing not found anywhere else, and Pond5 is able to offer the most affordable broadcast quality HD and SD footage in the market today.

Pond5.com’s public beta went live in early 2006. We have experienced steady growth of buyers and sellers, of volume and range of content in all categories, and of license sales since the start. 100’s of content owners/contributors from over 30 countries sell to 1000’s of buyers from over 50 countries in all levels of professional and semi-pro film and video production.

Additionally, they have an affiliate referall program whereby you can earn a commission by referring traffic to their site.  For 12 months after a new user signs up, you’ll receive 5% of all their content sales and purchases.

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Brad Colllins, Owner/Broker of Collins Real Estate Group, had his Video Business Card Discs completed fall, 2008.   The Video is his business profile where you get to see Brad in action followed by his brief personal introduction as to his expertise and client-first philosophy.

A few months earlier I completed a full-motion property video tour for one of his listings at 736 Water Tower Dr., Marshall, WI.

In November, 2008, he wrote and posted a testimonial / recommendation to his LinkedIn account about my work.

Gary recently finished the production of an incredible marketing tool for me called a Video Business Card (VBC). The card is a little larger than a regular business card but this also is a CD for your computer. The card instantly launches an impressive program where a potential customer can view a short video of myself and company, link to my website/blog, view my listings, market statistics, resume and much more. I have already closed one sale from the product which more than covered the initial cost and still have almost 800 cards left. Gary was great in putting this all together. He is very detail oriented and the finished product exceeded my expectations. Now, when I give someone my card, I know they are getting my best presentation even when there wasn’t time at that moment. This is a must have for anyone providing high-end professional service.

In both 2008 and 2009, I completed additional work on his Top Producer platform based website/blog; examples of work done:

  1. Set up his blog (through the Top Producer admin interface).
  2. Research the methods by which he can incorporate video into various parts of his site:  pages, blog post, sidebar info web boxes … from both embedded players and popup players.
  3. Research and train Brad how to use a webcam to create video blog post, where to host them, and how to embed the player.
  4. Compiling and organizing his complete recent past and present inventory of visual and video tours down to a single summary presentation page from which the tour or MLS listing sheet (PDF) can be launched … or one can link / navigate back to the any given property’s listing page on his site.
  5. Creating tutorial video documentation so Brad or his assistant can choose to self-maintain the page, set up new tour video viewing pages, etc.
  6. Producing a second full-motion video tour of a 4,300+ sqft. home … at 727 Sherman Dr. in rural Marshall, WI.

All personally shot and produced videos for Brad are presented below:

Brad Collins’ Business Profile Video

Property Video Tour #1

3nujoz8a6wofymwa 


Property Video Tour #2

727sherman_may09.bmp



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Contact Us
Gary Hudson, Owner
Ph: 608-212-6585
gary@powerpromedia.com

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