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Hotelier Combats Info Hunger With Video Snacks

By Noreen Seebacher

Last updated: March 20, 2009  03:06pm

Julie Keyser-Squires, vice president of Atlanta-based Softscribe Inc., calls it a video email snack: a social media product that enables clients to reach key audiences.

Video is not only the next big thing on the web, but arguably the most significant thing in its immediate future. “As the web evolves from information to an interactive environment, video is emerging as the next great frontier of communication and collaboration,” says Marthin De Beer, senior vice president of Cisco’s Emerging Technologies Group. “We’re just beginning to scratch the surface of how visual networking will define the next phase of the Internet.”

Video press releases–or video email snacks–are just a few potential examples.